The Brief
My client had no online presence at all and wanted to be found by new and existing clients on search engines, in Slovenia but also in Croatia and by expats living in both countries. She also needed a logo and business cards as well as translations of her texts in Croatian and English. Due to the nature of her activity, the design needed to be sober, modern but serious, the content clear and straight-forward.
My Approach
I started deep in the project with research into the competitors of the law sector to see what they were doing, what was working well and what was the first impression when visiting their website. I tested some color profiles that represented her and I started designing her logo. Once the logo approved, the business cards printed with a newly web domain name created and reserved, I continued with the website.
With text material, design and visual elements in hand, I built out the website framework with the focus on her fields of expertise and her professionalism.
I took a content-first approach and created clear website pages which would ease finding the field of work aimed by her potential customers when browsing her website.
I met up with my client for a quick photoshoot to use her profile picture she was happy with, to establish trust with her potential customers. I also went in the field in the vicinity of her office street to take some landscape shots outside to be used as one of the main images on the website. For other shots appearing in her website, I got in contact with the authors and requested permission to use their images since they were part of a city council photolibrary, permission I got.
The website design was structured around the key goal of being present online and representative of the personality of a good, efficient and trusty lawyer. I used the best tools so that her website could be shown on both desktop and mobile devices.
The overall website design was modern, sober, crisp and clean with a style that compliments my client’s brand image. I also proposed her to maintain this website rolling 24/7 doing all the necessary updates, backup and modifications needed.
The Results
My client was happy with her new set of business cards, a new logo designed to her image and a crisp-looking responsive website always working, while taking a minimum of her time to deliver to me what I requested and with no knowledge from her of the web jargon.
Check out the result: Law firm Klavdija K.
