The Brief
My client wanted to refresh the design of its website and have it integrated into WordPress by its developer; the site map, media and texts were delivered to me upon at the very start of the project. This was ideal and allowed a quick and effective work flow. Specific icons needed to be created to make the different fields of expertise visible and clear at first sight. Vivid colors had to be used.
My Approach
I started deep in the project with research into the competitors of this industrial sector to see what they were doing, what was working well and what was the first impression when visiting their website. I tested some color profiles that represented the industry and I started to apply them along with representative icons I drew and modified.
I took a content-first approach and designed clear website pages following the site map, which would ease finding the field of work aimed by customers when browsing the website.
I customized each page per device to be responsive. The whole design was structured around the key goal of being informative about the services and projects that could be offered to clients. Once approved the final design was delivered as Photoshop files.
The Results
The website went Live after easy integration by the developper.
Check out the result: Industrial Maintenance
